Wallace Creative is a national fundraising and marketing consultancy for public radio management and staff. The agency offers demonstrated expertise in developing, producing and managing on-air fundraising and strategic marketing partnerships, and a process to help clients get there.

In a nutshell, Wallace Creative stands for smart growth. Our core principles:

We believe that when it comes to fundraising and station marketing, there is a distinct difference between growth and smart growth. We help clients achieve the latter.

We believe that on-air fundraising is about more than just generating revenue. We offer proven methods to increase on-air fundraising revenue and support membership growth in ways which also strengthen and reinforce a station's image and brand.

We believe that the trust between public radio and the communities it serves should never be called into question. We offer guidance on ensuring that each of our client’s campaigns are both effective and built on solid ethical principles.

We believe in teaching everything we know, and learning as much as possible along the way. Whether you hire us to produce a pledge drive, create campaign strategy or train staff, we feel its our responsibility to share as much of our knowledge as possible.